Screon

Pains & solutions

Customer pains and how Screon answers

Key problems across Digital Signage segments and how Screon closes them.

HoReCa (restaurants, cafés, bars, hotels)

TVs with USB sticks or YouTube are often used, player UIs are visible to guests, content is changed manually.

Pains

  • Manual effort to update content.
  • Unprofessional look on screens.
  • No consistent style across the network.
  • Dependence on internet and unstable playback.
  • Missed monetisation of airtime.

Screon answer

  • Update menus and promos from one console, including from a phone.
  • Professional display without “DIY” player UIs.
  • Centralised control of venues and branding.
  • Works offline: content is cached, playback doesn’t depend on the connection.
  • Ability to sell ad slots on screens.

Small business

Coffee shops, barbershops, salons, studios, small retail.

Pains

  • No time or expertise for Digital Signage.
  • Don’t want subscriptions and complex systems.
  • Content gets outdated; the screen is just background.
  • Fear that rollout will be complicated and expensive.

Screon answer

  • Simple management: “I’m an entrepreneur, not an IT admin.”
  • One-time license purchase, no monthly payments.
  • Ready-made scenarios and templates for typical tasks.
  • The screen becomes a sales tool: menus, promos, services.

Franchise chains

Pains

  • Need to control visual style centrally.
  • Conflicting interests: HQ vs franchisee (local promos).
  • Different internet quality and infrastructure at sites.
  • Chaos with USB sticks and improvisation.

Screon answer

  • Single console for HQ.
  • Hybrid model: central branded content + local inserts.
  • Stable operation with unreliable internet.
  • Preserves a consistent visual image of the chain.

Large networks and enterprise

Pains

  • Complexity of managing a large screen network.
  • Need integrations with corporate infrastructure.
  • High requirements for security and predictability.
  • Cannot rely on subscriptions or external services.

Screon answer

  • Centralised control and scalability.
  • Certified platform ready for enterprise requirements.
  • Integrations: IPTV, VCS, BI, API.
  • Architecture without critical dependence on subscriptions.

Integrators

Pains

  • Risk of taking an immature or unpredictable product to a project.
  • Hard to justify a subscription model to clients.
  • Reputation risks during outages.

Screon answer

  • Built by integrators with operational experience.
  • Transparent perpetual license without forced subscription.
  • Predictable behavior and resilience, partner program.

Government institutions

Pains

  • Requirements for domestic software.
  • Operation in closed networks, often without internet.
  • High demands for fault tolerance.

Screon answer

  • Certified system ready for regulated environments.
  • Works in isolated networks, supports air-gapped mode.
  • Architecture for predictable playback without external dependencies.

International market

Unstable internet in some regions, demand for resilient simple solutions without subscription burden.

Pains

  • Unstable connection quality.
  • Complex subscription models.
  • Lack of simple resilient solutions.

Screon answer

  • Operates even with unstable internet, content is cached.
  • Simple model: perpetual license without mandatory subscriptions.
  • Fast rollout and management without complex IT processes.